Resources

Check out our videos, podcasts, and literature to learn everything you need to know to make personalization a reality on your website.

VideosLink to this section

Massive Personalization and Career Pathways: The New Standard for Higher Ed

This video highlights some of the most pressing changes transforming the higher education landscape, opportunities for institutions to adapt to those changes with agility—and how to thrive in the process.

How to Attract, Convert and Engage Students with Personalized Digital Experiences

We’ll show you how to display information related to a specific program based on a prospective student’s prior visitor behavior. Learn to create urgency by displaying an upcoming enrollment deadline for a prospective student’s program of interest, and more.

PodcastsLink to this section

Maximizing Enrollment, Retention and Re-Engagement through Personalization

On this episode, Enrique Jasso, Associate Director of Texas Health Education Services and Vaughn Shinkus, Assistant Vice President and Senior Consultant at Ruffalo Noel Levitz talk about how to leverage digital resources to attract and retain students, and how personalization plays a major role.

Amrit Ahluwalia on the State of Learner Engagement in Continuing Education

Amrit Ahluwalia, Editor in Chief of EvoLLLution, shares his story and the current issues facing divisions of continuing education and how to address them.

The EdUp Experience Podcast with Modern Campus CEO Brian Kibby

In this podcast, Brian Kibby discusses the massive need for career services to play a more central role in the college and university experience, and how higher education will be shifting from focus on degrees to credentialing.

LiteratureLink to this section

	Practical Guide to Personalization	Learn how to use website personalization to attract, enroll and engage students in a way that builds meaningful connections.
	Personal Connection: How to Maximize Enrollment, Retention and Re-Engagement	Data from the latest research from the 2021 E-Expectations Trend Report underscores why personalization is critical to nurturing the digital student.
	What Is Website Personalization for Higher Ed?	Website personalization in higher ed lays the foundation for lifelong relationships that start with recruitment and continue to graduation and beyond.
	Delivering Career Pathways and Website Personalization at West Valley College	Learn how West Valley College is transforming the student experience by implementing Personalization and Pathways.
	Buyer's Guide: Practical advice for choosing your next (or first) higher education CMS	Higher education institutions are facing radical transformation. Will your web content management system (CMS) help your college or university keep pace?
	Massive Personalization and Career Pathways: The New Standard for Higher Ed	Learn how to revolutionize the student experience at your college or university with personalized digital student engagement.

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