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Visitors and Contacts

All users can see visitor data and use it to optimize your website based on analytics. With the addition of the Known Contacts module, you can also import your student contacts for use in personalization.

visitor dashboard
Visitor Activity Dashboard

Go to Content > Personalization > Visitors (and Contacts) and click the filename for the visitor to see data, as follows:

  • Visitor/Contact
    When you enable Instinct tracking, unique interactions with your website are assigned an ID
  • Visits
    Number of times the ID visited your site
  • Page Views
    Number of times the ID viewed the page
  • Source
    The URL that brought the visitor to your website
  • Location
    Geographical location of the ID (based on IP address)
  • First Page View
    The first page seen by the ID
  • Last Page View
    The last page seen by the ID
  • Type
    New or Returning (based on ID)
  • Overview
    The visits, page views, and total time on website for the ID
  • IP
    The IP address for the ID
  • ID
    The identifier assigned to unique interactions with your website
  • Source
    The URL that brought the ID to your website
  • Browser
    The application that brought the ID to your website
  • Operating System
    The system software that brought the ID to your website
  • Resolution
    The screen resolution of the device that brought the ID to your website

Form Data (optional)Link to this section

If you have added the Known Contacts module, click the Form Data tab to see the information this contact submitted using your form.

Contact Details (optional)Link to this section

If you have added the Known Contacts module, click the tab named for your import to see the contact data you integrated from your student information system.