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Visitors and Contacts

All users can see visitor data and use it to optimize your website based on analytics. With the addition of the Segmentation and External Data Integration module, you can also import your student contacts for use in personalization.

There are two views of visitor and contact data: the list view and the activity view.

List ViewLink to this section

The list view shows you visitor data based on sessions, or the period of time a visitor is active on your website. A session is defined as 30 minutes, so if a visitor is inactive for 30 minutes or more, any future activity is attributed to a new session. Visitors that leave your website and return within 30 minutes are counted as part of the original session.

Go to Content > Personalization > Visitors to see the list view, as follows:

  • Visitor/Contact
    A unique session
  • Visits
    Number of times the unique session visited your site
  • Page Views
    Number of times the unique session viewed the page
  • Source
    The URL that brought the visitor to your website
  • Location
    Geographical location of the unique session (based on IP address)
  • First Page View
    The first page of the unique session
  • Last Page View
    The last page of the unique session

Activity ViewLink to this section

The activity view shows you data for a particular visitor or contact, based on IP address for the session. Go to Content > Personalization > Visitors and click the filename for the visitor to see an overview of data on a dashboard along with a summary of all data.

visitor dashboard
Visitor Activity Dashboard

Visit Details

  • Type
    New or Returning (based on unique IP address)
  • Overview
    The visits, page views, and total time on website for the unique IP address
  • IP
    The IP address
  • ID
    The Omni CMS ID for the IP address
  • Source
    The URL that brought the IP address to your website
  • Location
    Geographical location of the IP address
  • Visits
    Number of times the IP address visited your site
  • Page Views
    The number of pages viewed by the IP address
  • Last Page View
    The last page viewed by the IP address
  • First Page View
    The first page viewed by the IP address
  • Browser
    The browser that brought the IP address to your website
  • Operating System
    The operating system that brought the IP address to your website
  • Resolution
    The screen resolution of the device that brought the IP address to your website

Form Data (optional)

If you have added the Segmentation and External Data Integration module, click the Form Data tab to see the information this contact submitted using your form.

Contact Details (optional)

If you have added the Segmentation and External Data Integration module, click the tab named for your import to see the contact data you integrated from your student information system.