Identified Visitors and ContactsLink to this section
Connect to students with personalized, data-driven content designed to strengthen enrollment and retention.
Import data from your student information system (SIS), customer relationship management (CRM) system, email marketing, or any other system. You can import your data using any CSV file.
Then, use our Personalization form on your website to request information from your visitors. This information identifies website visitors by linking them to the prospect and student information from your existing campus systems.
Use our Personalization form on your website to identify your visitors as contacts
Use this robust data to create categories (segments) of visitor characteristics and attributes. Then, add segments to your dynamic content to create highly personalized campaigns that ensure website visitors can find the content they are most interested in, quickly. Use A/B testing to compare different versions of your web content to see which version performs better for a given conversion goal.