Create Dynamic Content

Users levels 8 through 10 can create three types of dynamic content: Text, Block, and Page Forwarding.

Each type of dynamic content has 7 variations. You can set your customized content to show based upon:

If you purchased the Known Contact Personalization module, you can also create dynamic content based on visitor characteristics (segments).

Dynamic Text ContentLink to this section

For this example, let's create dynamic text based on a returning visitor to our site. Dynamic text content inherits styling (font, weight, and color) where it's placed.

1. Go to Content > Personalization.
2. Click +New.
3. Type to enter a name for your dynamic content.
4. From the Type dropdown, select Text.
   • Or Block or Page Forwarding.
5. Type to enter the default text.
   • Default text is shown when the visitor first views your site or when no variations match.
6. From the Base Rule dropdown, select Returning Visitor.
   • Or Geolocation,  Page or Event Visited, or Segment.
7. Click +Add Variation.
8. Select the number of visits. 
9. Enter the text that will show after a user meets the number of visits.
10. Click Save.
    • Add, name, and reorder additional variations (optional).
      • Whichever variation criteria your visitor meets first will be the only variation they see. Use reordering to indicate the priority with which the variations are shown.
        

         For example, reorder the variations for returning visitors so that the content designed for the "highest visit count" is placed at the top of the variation list. This way, a visitor who is returning for the third time won't see content from their first return.

11. Click Launch.

Your customized content is now available for use on pages.

GeolocationLink to this section

Set your customized content to show based upon the geographic location of your site visitor, as follows:

1. From the Base Rule dropdown, select Geolocation.
2. Click +Add Variation.
3. From the Region dropdown, select Zip Codes, Counties, Cities, States, or Countries.
4. Select the checkbox(es) for the region(s) to include in your scope.
   • Up to 25 regions.
5. Select the radio button to show the variation if the visitor is inside or outside the region.
6. Enter text or choose a file to show as your variation.
7. Click Save.
   • Add, name, and reorder additional variations (optional).
     • Whichever variation criteria your visitor meets first will be the only variation they see. Use reordering to indicate the priority with which the variations are shown.
8. Click Launch.

Page or Event VisitedLink to this section

Set your customized content to show after your site visitor lands on a certain page or clicks on a calendar event, as follows:

1. From the Base Rule dropdown, select Page Visited, Most Visited, Most Recently Visited, or Events.
2. Click +Add Variation.
3. From file chooser, select the page or event visited.
4. Enter text or choose a file to show as your variation.
5. Add, name, and reorder additional variations (optional).
   
   • Whichever variation criteria your visitor meets first will be the only variation they see. Use reordering to indicate the priority with which the variations are shown.
     

      For example, configure Variation 1 to display content only when your visitor has navigated to /about/contact-us.html and Variation 2 to display content only when your visitor has navigated to /admissions/scholarships.html. If your visitor has navigated to /about/contact-us.html they will continue to see Variation 1, even if they navigate to /admissions/scholarships.html.

     
     
6. Click Save.
7. Click Launch.

Use dynamic content on pagesLink to this section