Create personalized, dynamic content based on a visitor’s website behavior. Then, track your visitors' activity and use it to optimize your website.
For example, you can choose to target repeat visitors to your site using HTML banners on the home page. The first time a prospective student visits your home page they see the default message. The second time, they see an application due message. If they visit a couple more times, you can offer a personal meeting with the prospective student to help them through the process.
This is just one of the many ways to use Personalization. You can show your visitors fifteen variations of dynamic content based on
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