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What We're Talking About
Major eCommerce giants leverage personalization to drive two major outcomes. For one, it shows customers that they’re more than a number. Additionally, well-executed personalization can present customers with opportunities more in line with their preferences.
It’s a principle that the most successful eCommerce companies have applied for years, and it continues to serve them revenue and engagement on a platter. Higher ed institutions would really benefit from adopting this mentality as well.
Content is king, but when you complement it with a picture, video, or other media element, your story can be enhanced tenfold. With this in mind, Elizabethtown College was in search of ways to augment their campus through multimedia and social storytelling.