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Create Dynamic Content

Users levels 8 through 10 can create three types of dynamic content: Text, Block, and Page Forwarding.

Each type of dynamic content has 7 variations. You can set your customized content to show based upon:

Returning visitor

A person who visits any tracked pages on your website more than once.

Geolocation

The geographic location of your website visitor.

Page visited

Your website visitor lands on a page that you specify.

Page most visited

Your website visitor lands on a page you've specified more than they land on other tracked pages.

Page most recently visited

Your website visitor lands on a page you've specified more recently than they land on other tracked pages.

Segment

Categories (segments) of your website visitor characteristics and attributes.

Events

After your website visitor clicks on an Omni CMS calendar event.

If you purchased the Identified Visitors and Contacts module, you can also create dynamic content based on visitor characteristics (segments).

Dynamic Text ContentLink to this section

For this example, let's create dynamic text based on a returning visitor to our site. Dynamic text content inherits styling (font, weight, and color) where it's placed.

  1. Go to Content > Personalization.
  2. Click +New.
  3. Type to enter a name for your dynamic content.
  4. From the Type dropdown, select Text.
  5. Type to enter the default text.
    • Default text is shown when the visitor first views your site or when no variations match.
  6. From the Base Rule dropdown, select Returning Visitor.
  7. Click +Add Variation.
  8. Select the number of visits. 
  9. Enter the text that will show after a user meets the number of visits.
  10. Click Save.
    • Add, name, and reorder additional variations (optional).
  11. Click Launch.

Your customized content is now available for use on pages.

GeolocationLink to this section

Set your customized content to show based upon the geographic location of your site visitor, as follows:

  1. From the Base Rule dropdown, select Geolocation.
  2. Click +Add Variation.
  3. From the Region dropdown, select Zip Codes, Counties, Cities, States, or Countries.
  4. Select the checkbox(es) for the region(s) to include in your scope.
    • Up to 25 regions.
  5. Select the radio button to show the variation if the visitor is inside or outside the region.
  6. Enter text or choose a file to show as your variation.
  7. Click Save.
    • Add, name, and reorder additional variations (optional).
  8. Click Launch.

Page or Event VisitedLink to this section

Set your customized content to show after your site visitor lands on a certain page or clicks on a calendar event, as follows:

  1. From the Base Rule dropdown, select Page Visited, Most Visited, Most Recently Visited, or Events.
  2. Click +Add Variation.
  3. From file chooser, select the page or event visited.
  4. Enter text or choose a file to show as your variation.
  5. Add, name, and reorder additional variations (optional).
    • Whichever variation criteria your visitor meets first will be the only variation they see.

      For example, you may configure Variation 1 to display content only when your visitor has navigated to /about/contact-us.html and Variation 2 to display content only when your visitor has navigated to /admissions/scholarships.html. If your visitor has not navigated to either of these web pages, then your dynamic content will display your default content.

  6. Click Save.
  7. Click Launch.

Use dynamic content on pagesLink to this section

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